Kudos Marketing Testimonials

M2 Computing Ltd
“We needed to refocus our business and provide a platform for future growth in the SME market – Kudos ensured that our messaging and branding were perfectly aligned with our objectives and values – reflecting these in an excellent new website.“ Greg Roffe, MD.

Lane Telecom – Messaging & Communications Systems
“When we first engaged Kudos our marketing activity was limited and our messaging un-focussed. The task ahead seemed daunting as there was so much to do and we didn’t have the resources in-house to address these issues. The trust we placed in David has been well rewarded and we now have a reliable and effective addition to our management team that provides us with exactly what we need at a cost the business can afford.” Colin Marsh, Sales Manager.

“Kudos was appointed because of their great experience and tremendous track record in our industry and because they’ve worked extremely successfully with Elcom in the past. Kudos’ task was primarily to create and implement company identity with new messaging and positioning statements and then to generate content for and produce all the various items of marketing collateral; Website, Brochures etc. that a ‘new’ company requires. The Kudos team are highly motivated, knowledgeable and keen, and delivered a service that has benefited Elcom and helped us all to exceed our targets.” Nick Ellis, Managing Director 2006 onwards.

“I was asked if I would provide a testimonial recommending Kudos. Over the course of two fully integrated campaigns spanning several months each, Kudos assisted directly in significantly increasing Panasonic’s market share within the notebook PC market and in achieving clear ownership of the ruggedised notebook PC segment with the launch of the ToughBook product range, and in winning the largest order for Notebooks in European history. In addition, over 80% of the following years sales came from the Kudos generated sales database. So, yes, I would.” Richard Walters, Marketing Manager – Notebook PCs, Panasonic

“David has an uncanny ability to write exactly what you’re trying to say but can’t put in words yourself. Whether it’s key marketing messages or PR copy, he understands what you’re trying to achieve.” Roger Saunt General Manager

“Kudos first came to work for me at Panasonic on desktop scanners. Their direct mail campaign supported by co-ordinated telemarketing follow-up netted positive interest from over 80% of the target audience, by far the highest response rate that Panasonic UK had ever achieved! Their ability to take a product, understand the technology and market, and deliver a cost-effective campaign is remarkable. This is why Panasonic went on to select them to provide consultancy and marketing for; Scanners, NetFax, NetPrinters, Business Products, Notebook PC, Warranty Systems and AV Spares.” Malcolm Stewart, Scanners Product Manager